News / Media

New Brand Manager: Missy Richard
Monday, February 4, 2013

AmeriCheer Family of Brands including AmeriDance and Eastern Cheer & Dance announced the promoting of Missy Richard as Operations Brand Manager.   


Missy brings operational experience and brand knowledge to AmeriCheer.   Missy has been with AmeriCheer and AmeriDance since 2000.  Within the last nine years, Missy has been an integral liaison with the venue and logistics of every national competition, including the InterNational Championship located at the Walt Disney World® Resort.  She holds a Bachelors degree from Otterbein University.


“Missy is a top-notch manager and organized event coordinator.   She thoroughly understands all facets of the cheerleading and dance industry, she knows our company, and understands the importance of driving customer satisfaction through improving brand recognition,” said, Liz Rossetti, President and Founder of AmeriCheer.  “Missy will be leading our sales, marketing, camps and competitions to the top of the cheer and dance industry---we are really excited about her new role.”


Since its beginning in 1987, AmeriCheer, Inc, a national cheerleading and dance company has grown to offer expert year-round instruction to students in cheerleading and dance. AmeriCheer and the family of brands: AmeriCheer, AmeriDance and Eastern Cheer & Dance host competitions and special events, offer instructional summer camps, and cheerleading and gymnastics clinics.  AmeriCheer and AmeriDance corporate headquarters are located in Westerville, OH.   AmeriCheer inspires and molds aspiring athletes into tomorrow’s best cheerleaders and dancers

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Contact Information

Phone: 614.898.1000
Toll-Free: 1.800.966.5867
Fax : 614.898.0404

Email: info@americheer.com

Office Hours: 8:00 am to 6:00 pm Monday through Friday

Liz Rossetti

Cheer Gym:
9:00 am to 8:00 pm Monday through Friday
9:00 am to 2:00 pm Saturday

20 Collegeview Road
Westerville, OH  43081