News / Media

Fan Experience Took Center Stage at The AmeriCheer & AmeriDance 2014 Buckeye Open National Championship
Friday, November 14, 2014

November 14, 2014 – Westerville, OH – Creating the ultimate fan experience was the mission of the AmeriCheer & AmeriDance 2014 Buckeye Open National Championship, held November 8-9th at the Greater Columbus Convention Center.  Founded in 1986 and originally named the Ohio Cheerleading Championship, this U.S. Finals qualifying event is the longest running cheerleading and dance competition in Ohio.  

Athletes, coaches, and families grabbed silly props and posed in front of a branded backdrop at the Buckeye Fan Experience Booth. Fans were encouraged to text their fun photos to the Buckeye Open Capsule (a web-based interactive photo album), provided by a Columbus-based tech company called Capstory, to be shared with everyone attending the event.  “We were excited to partner with Capstory to enhance the fun and excitement of the Buckeye Open,” stated Melissa Closser, Marketing & Public Relations Manager.  “Whether you took a spirited photo in our photo area, a photo of your team performing on stage, or a selfie in the crowd, our fans could capture these moments by texting them to a unique address at Capstory.  All of the fan-generated images were immediately put into our Buckeye Open Capsule and available instantly on our screens.  It was a fun way to see the event through the fans’ eyes.”  Visit capstory.me/buckeye to view the Buckeye Open Capsule fan photos.  

The fun extended to the main floor with ‘Cheerful Games’ during spirit breaks.  Fans were selected from the crowd and asked to guess who was in blurred photos, toss marshmallows through a hoop into a basket, or shake a box full of ping pong balls.  “Our mission at AmeriCheer and AmeriDance is to produce not only a great event or camp, but an enjoyable and memorable time.  If our fans leave our events and say ‘Wow-that was so much fun,’ I think we’ve done our job,” reflects Elizabeth Rossetti, President and Founder of AmeriCheer, Inc.  

New this season, AmeriCheer implemented the All Star ACCUscore system, a video-on-demand and separate judging panel, to review routines. “The AmeriCheer Family of Brands has decided to implement the ACCUscore system at specific events, like the Buckeye Open National Championship, in order to better serve our customers and make the judging process more open and understandable to all coaches,” explained National Event Coordinator and Brand Manager, Missy Richard.

The excitement continued during the awards ceremonies where ten teams were awarded Worlds Bids and will compete this spring at Walt Disney World® Resort.  These winners included: Step 1 (Columbus, OH), American Elite (Tallmadge, OH), Buckeye Cheer Elite (Powell, OH), Spirit Athletics (Solon, OH), Ohio Valley Allstars (Parkersburg, WV), Heart of Edge (Fairborn, OH), Maryland Dance Energy (Genelg, MD), Northwest All Stars (Sharpsville, PA), South Jersey Storm (Sewell, NJ) and Star Performance Centre (Liberty Township, OH).    

Two new coaches were inducted into the 2014 Buckeye Coaches Hall of Fame.  The Buckeye Coaches Hall of Fame honors coaches who are inspirations to their teams and for their roles in the cheer & dance industry.  Nikki Dinwiddie from Heart of Edge (Fairborn, OH) and Stephanie Beck from Step 1 All Stars (Columbus, OH) were honored during the awards ceremonies.  

For their sportsmanship, crowd response, and overall spirit, Maryland Dance Energy (Genelg, MD) and Midwest Xplosion (Lewis Center, OH) were crowned the Show Your Spirit award winners.  Sponsored in part by Inside Cheerleading and Inside Dance, the Show Your Spirit award is given at each AmeriCheer, AmeriDance, and Eastern Cheer & Dance event. Each winner is propelled into the finals and the overall winner will be named Spirited Program of the Year at the AmeriCheer & AmeriDance 2015 InterNational Championship held at Walt Disney World® Resort.

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